Customer Retention is a Key to Recurring Revenue

One way to ensure recurring revenue is to maintain the clients you already have. Often as business owners we are used to having sales to attract new clients, but what about rewarding the clients you already have?

If you regularly perform certain tasks for your clients that are now paying hourly fees, consider changing this up to a monthly recurring revenue model. If you offer a discounted model for the ease of being automated then your clients will likely jump at the chance.

Only take on a few premium membership clients at a time so that you can gauge how your clients use the program. Offering special access via a special email address, Skype, or even telephone access that you do not offer regular clients is a great way to add recurring income to a consultant or services business.

If you are technical and offer technical services, you can offer a monthly maintenance program that is put on autopilot for your clients. If you present it as an offer that only your current clients can take advantage of you will make them feel special and as mentioned earlier, everyone loves exclusivity.

Additionally, as a service provider or consultant offering new programs to new clients at a discount before offering them to the public will not only go far in upping your recurring income, but by offering current clients the first chance at any new products or services at a discount, you will also garner their loyalty, appreciation and trust. When you offer true value to your current customers another thing happens that is quite special. They refer you to others, and nothing can be as profitable as word of mouth marketing that is true and heartfelt.

By taking word of mouth one step further and allowing your current customers the ability to earn money, discounts or additional products and services by referring paying clients to you, you’ll open up yet another recurring revenue stream that is seemingly on automatic just by pleasing and retaining the customers you already have.

Often as business owners we are used to having sales to attract new clients, but what about rewarding the clients you already have? Only take on a few premium membership clients at a time so that you can gauge how your clients use the program. Offering special access via a special email address, Skype, or even telephone access that you do not offer regular clients is a great way to add recurring income to a consultant or services business.

Additionally, as a service provider or consultant offering new programs to new clients at a discount before offering them to the public will not only go far in upping your recurring income, but by offering current clients the first chance at any new products or services at a discount, you will also garner their appreciation, loyalty and trust.

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